Task
The main task was to create comprehensive brand guidelines for Al-Attar. This included:
Designing a logo inspired by classical typography with a modern, luxurious feel.
Developing a refined color system following the 60:30:10 harmony rule.
Establishing consistent typography for titles, body text, and communication.
Creating visual patterns and 3D product visualizations that reinforce the brand’s exclusivity.
Defining rules for digital and print applications, including social media and co-branding use.
Description
Al-Attar is a luxury perfume brand that blends oriental tradition with Western elegance. The project focused on developing a complete brand identity that reflects sophistication, authenticity, and timeless appeal. From logo design to color palettes, typography, and product visualization, the guidelines establish a strong and recognizable identity for the brand in the high-end perfume industry.
Client
Al-Attar
Role
Brand Development
This image is a 3D model created in Blender by Sinisa Zec Studio
01. About Al-Attar
Al-Attar is a brand dedicated to creating luxury perfumes that bridge the boundaries between oriental tradition and Western elegance.
Its fragrances are carefully crafted by blending rare and exceptional ingredients sourced from across the globe. Each bottle is the result of precise selection, achieving harmony between the rich warmth of oriental aromas and the refined simplicity of Western aesthetics.
Al-Attar stands for fragrance experiences that are unique, timeless, and unforgettable, inviting wearers into a world where tradition and modernity naturally intertwine. Every scent represents a journey – from exotic spices and florals to moments inspired by distant cultures. The brand’s vision is to unite sensuality, artistry, and authenticity in every drop, offering perfumes that endure and leave a lasting impression.
The mission of Al-Attar is to create fragrances that unite cultural diversity while reflecting refined simplicity. By combining rare and carefully selected essences from distant regions, each perfume carries stories of journeys, spices, and flowers, forming a harmonious blend of oriental tradition and Western modernity. Every fragrance offers not only olfactory pleasure but also a unique opportunity to embark on a journey through time, space, and tradition.
02. Mission
03. Vision
The vision of Al-Attar is to become a recognized leader in the perfume industry, where oriental sophistication meets Western elegance. The brand seeks to inspire perfume enthusiasts worldwide, connecting them through fragrances that speak the universal language of art and tradition. Al-Attar perfumes aspire to be a synonym for unique and timeless scent experiences, celebrating the beauty of diverse cultures and their fragrant heritage.
This image is a 3D model created in Blender by Sinisa Zec Studio
04. Logo
The logo for Al-Attar, a luxury perfume brand, was designed with elegance and sophistication in mind. Its design is based on the Cinzel typeface, renowned for its classical Roman-inspired typography, which conveys a sense of timeless luxury and refinement. The bold, serif initials “A” and “R” are carefully placed within a minimalist rectangular frame, emphasizing the brand’s exclusivity and prestige.
The choice of the Cinzel font reflects the company’s dedication to tradition and craftsmanship, echoing the values embodied in Al-Attar’s luxury fragrances. Clean lines and refined proportions give the logo a contemporary character, while the classical typeface adds a touch of historic grandeur, aligning with the brand’s timeless allure.
This logo perfectly encapsulates the essence of luxury and quality, making it an ideal visual representation of Al-Attar’s sophisticated identity.
Primary logo
Secondary logo
Tagline
4.1 Logo colors
combinations
The primary logo is presented in approved color variations to ensure clarity, elegance, and consistency across light, dark, and colored backgrounds. Use each version according to contrast and visibility guidelines.
4.2 Logo on photos
The brand’s logos—including primary, secondary, and tagline versions—are designed for consistent application across backgrounds and media. Use each version according to contrast and context to maintain clarity, elegance, and brand integrity.
05. Brand colors
The Al-Attar color palette embodies the essence of luxury, sophistication, and timeless elegance. Each color has been carefully selected to complement the brand’s refined aesthetic, from deep, rich tones that convey strength and prestige, to lighter, subtle shades that add balance and harmony. Together, these colors create a distinctive visual identity that is immediately recognizable and aligned with the brand’s premium positioning.
Primary colors
Al-Attar
Velvet Pearl
HEX: f7f6f5
RGB: 247, 246, 245
CMYK: 2, 2, 2, 0
Al-Attar
Steel Shadow
HEX: 1c1a1a
RGB: 28, 26, 26
CMYK: 71, 67, 65, 78
Al-Attar
Midnight Luxe
HEX: 00040d
RGB: 0, 4, 13
CMYK: 78, 70, 63, 85
Secondary colors
Al-Attar
Earth Essence
HEX: 73655a
RGB: 115, 101, 90
CMYK: 51, 52, 59, 22
Al-Attar
Desert Sand
HEX: a6978a
RGB: 166, 151, 138
CMYK: 36, 37, 44, 2
Al-Attar
Luxe Beige
HEX: d9cec5
RGB: 217, 206, 197
CMYK: 14, 16, 19, 0
Accent
Al-Attar
Crimson Ember
HEX: ae2c11
RGB: 174, 44, 17
CMYK: 22, 95, 100, 14
Al-Attar
Golden Amber
HEX: db9941
RGB: 219, 153, 65
CMYK: 13, 43, 86, 0
06. Color harmony
Al-Attar is a luxury men’s perfume brand whose visual identity follows the 60:30:10 color harmony rule to achieve a sophisticated and balanced appearance. In this system, 60% is dedicated to a dominant color—such as elegant dark gray or black—that forms the foundation of the design. 30% is reserved for secondary colors, like warm brown or beige tones, which add depth and character. Finally, 10% is used for an accent color that introduces a sense of luxury and highlights key brand elements, resulting in a refined and harmonious aesthetic.
Color Harmony 60:30:10 (%)
60
30
10
This image is a 3D model created in Blender by Sinisa Zec Studio
07. Typography
Al-Attar’s typography embodies the brand’s elegance, sophistication, and timeless luxury. The carefully chosen typefaces create a harmonious balance between refinement and readability, giving the brand a distinctive, premium presence across all applications. From headlines to body text and quotes, the typography ensures consistency while enhancing the visual impact of the brand’s identity.
Playfair Display Regular
Headlines and short messages
Montserrat Medium
Subheading and Short body copy Italic for emphasis
Montserrat Regular
Paragraph Text
Playfair Display Italic
“Quotes”
Long Form
This headline is set in Playfair Display Regular
This subheadline is 50% of headline size set in Montserrat Medium
Chapter Title in Playfair Display
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08. Brand in Action
This section showcases Al-Attar’s visual identity across various applications, from premium print materials to digital platforms. Each example highlights how the logo, typography, and color palette work together to create a consistent, sophisticated, and luxurious brand presence in both physical and online environments.
09. Brand Book
Explore the complete Al-Attar brand guidelines in this interactive PDF, detailing the logo, color palette, typography, and visual applications. This comprehensive resource ensures a consistent, sophisticated, and luxurious presentation of the brand across all touchpoints.
